Drunk Elephant B-Goldi™ Bright Illuminating Drops with 5% Niacinamide

What it is: An illuminating serum with 5% niacinamide that adds an easy golden finish while evening skin's tone, improving clarity and radiance.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dark Spots, Fine Line and Wrinkles, Pores, Dullness, Uneven Texture, Loss of Firmness and Elasticity

Formulation: Lightweight Serum

Highlighted Ingredients:

- 5% Niacinamide: Aka vitamin B3, improves visible signs of aging, uneven tone, and texture.

- Diglucosyl Gallic Acid: Inhibits excess melanin production, soothes skin, and provides antioxidant benefits.

- Morus Alba Leaf Extract: Soothes skin and improves the look of hyperpigmentation.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: All of Drunk Elephant's color serum drops are dermatologist tested. Designed to be mixed with any Drunk Elephant moisturizer, serum, or oil they add the prettiest hint of color. Tip: B-Goldi can be applied to face, chest, legs, or anywhere else you want a touch of luminosity.

Drunk Elephant is committed to using only ingredients that either directly benefit the health of the skin or support the integrity of their formulations. The brand focuses on healthy pH levels, formulations the skin recognizes, small molecular structure that’s easily absorbed, and effective active ingredients that also support the skin’s acid mantle. All their products are designed to be mixed together—what Drunk Elephant calls making a smoothie. (This is true for all of their products except their sunscreen, Umbra, which sits on top of the skin, protecting it from UV damage.) The result is skin that is reset to its happiest, healthiest state.

Drunk Elephant is a supporter of IEF (International Elephant Foundation) and is cruelty-free.

Clinical Results: In a clinical study with 34 people after 8 weeks: 

- 100% showed improvement in skin-tone evenness and brightness

- 97% showed improvement in skin’s clarity

- 97% showed a reduction in in dark spots, hyperpigmentation, and fine lines